Natura Pet Products from California! We are also a Corn and Wheat Free Store! 

Greatlife Pet Foods From California

Primal Pet Foods From California

Canine Raw Frozen Formulas

Beef  |  Chicken  |  Duck  |  Lamb  |  Pheasant  |  Venison

Primal Pet Foods currently offers six raw frozen Canine Formulas. Click on a formula above for more product information including ingredients, benefits, product photos, and nutritional facts.

Primal Canine Formulas are developed specifically for canine consumption with the proper and safe ratios of calcium to phosphorous, protein to produce and vitamins and minerals to ensure that our diets can be fed as a nutritionally well balanced meal. We recommend feeding Primal Canine Formulas at a ratio of 2-3% of your dog’s body weight per day, split into two separate meals. Please refer to our canine feeding calculator to find out feeding amounts based on your dog’s weight.

Primal Canine Formulas are produced using only the freshest 100% human grade, hormone, antibiotic and steroid free meats, poultry and game, certified organic produce, certified organic minerals and unrefined vitamins. This combination of ingredients offers optimum levels of the amino acids (protein), essential fatty acids, natural occurring enzymes, and necessary vitamins and minerals that are the building blocks for your pet’s healthy biological functions. All of the ingredients found in Primal Canine Formulas are procured from ranches and farms throughout the United States that take pride in producing wholesome raw foods through natural, sustainable agriculture.

Primal Canine Formulas offer you the convenience and benefits of a well balanced, safe and wholesome raw-food diet without having to grind, chop, measure or mix the ingredients yourself. Our products are produced fresh and are then immediately frozen in convenient, easy to store, chub rolls, 4 lb. bags of 1 oz. individually frozen nuggets, and 8 lb. bags of 8 oz. individually frozen patties. Proper safe food handling, thawing and serving instructions are provided on each package, as well as on our Feeding/Safety page.

At Primal Pet Foods we have taken the time to carefully formulate and produce a well-balanced, nutritious, fresh food diet that is easy for you to serve and delectable for dogs to devour. The proof is watching them lick the bowl clean while thriving happily and healthfully!

To Our Valued Customers,

Welcome and thanks for visiting our website and our store in Novato, CA. We hope you find the quality products you are looking for and we welcome your comments and questions regarding any pet items and/or related issues you might have.

First, we would like to give you updates on the latest dog food issues.

The following website www.petfoodawareness.ning.com provides the most up to date information regarding current recalled dog food. Often this information is exclusively released to store owners and not to the general public. We feel this information is important to share with all pet owners. We will continue to post new information on our website, www.poochinipet.com.

Mission Statement:

As a health food store for dogs, we are committed to providing the latest in information, services and healthy products to the dogs in our community. We will provide exclusive information that is often only released to the members in the pet industry. We will offer a range of services that care for your pet and we will only carry dog foods that are naturally preserved and that do not contain wheat, corn or fractioned grains (e.g. rice gluten).

I have worked for several top selling dog food companies and was a dog food salesman for over five years. I have knowledge about the cost-saving ingredients that are commonly used in major brands of dog food. This information and my knowledge about the industry will help you to understand why your veterinarian and breeder may strongly advise you to use a specific food product. In addition, I can help you decipher the information you are receiving from the food companies.

Did you know that some veterinarians commonly recommend foods that contain wood and peanut shells?

Did you know some veterinarians and breeders get paid to recommend specific food brands?

Have you heard of an ingredient called Natural Flavors? You will not want to feed your dog these Natural Flavors after learning the definition of this broad and overly used term.

You will feel comfortable knowing we have only selected brands that we know, trust and have had successful experience using with dogs. We only sell human grade foods and offer you an education on learning about the differences between human grade, all natural, organic, certified organics CCOF and Tilth. The knowledge is free and the informed choice is yours to make.

About Us

We are Professional Dog Lovers and we love all animals as if they were our own. We have been making dog beds and toys in Novato for 20 years under the names "RVB Creations" and "Dog Tack." We have a total of 40 years of experience with dogs that we want to share with you.

We appreciate your patience while we settle in to our new store. The grand opening of our grooming shop will occur in the next few weeks and we invite you to attend! Thank you for your trust.

About Innova Foods

Every Innova holistic dog food, cat food, puppy food and dog treat product is made using farm-fresh, natural ingredients from each food group to provide for optimal nutrition and peak performance. Ingredients like protein-rich chicken and turkey, calcium-packed dairy, nutrient-dense fruits, vegetables and whole grains.

No other pet food supplies so much "natural" nutrition in a pet food your dog or cat will actually eat - and enjoy!